Ask and You Shall Receive – But Ask with a Purpose!

Hand Like every other person on the planet, I receive endless requests for money from worthy causes.  Some are global; some are local.  Some are religious; many are not. 

As a veteran of the philanthropic sector, I know it is the duty of nonprofits to ask.  And as a thoughtful person with some disposable income, I know it is my duty to give – and give wisely.

I like to know what happens to my money.  Is it just going to overhead?  Are there special projects happening and a need that's arisen?  What kind of progress is going on?

In the wake of the Greg Mortenson melt-down, I've been thinking about fund-raising.  Even more so after a solicitation I received this week from an organization I support.

They thanked me for my giving, appreciated my using a direct transfer method that saved them time and money.  The conclusion was a suggestion that I up the ante by $5-$10 a month.  That's the proverbial "call to action" that we all know and love in fundraising and marketing.

However, they didn't give me a reason to do so.  I guess they'd just like some more.  Not compelling.  In fact, downright "dis-motivating." 

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Pin on Pinterest
This entry was posted in Current Affairs on by .

About Mary Jane Ballou

Mary Jane Ballou’s life in sacred music began in a children’s choir at the age of three. Instrumental music waited until her piano lessons started in primary school. And her music life remains a joyous pairing of sacred vocal music and the instrumental repertoire of Spain, Ireland, and Scotland.

Leave a Reply